1. Pink Sheet

FDA Logo Modernization Aims For Uniform 'Look And Feel'

 
• By Derrick Gingery

Changes will eliminate more distinctive graphics for individual centers to help make agency communications more consistent.

old and new FDA logos 2016
Out with the old ... FDA updated its iconic logo as part of a rebranding effort intended to improve its communications with the public and stakeholders. • Source: FDA

When you change your logo and no one notices, is that a success?

Stakeholders may have to look closely at the next FDA official's conference presentation, or pay closer attention to the agency...

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