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'Upheavals' In Store As India Set To Mandate Marketing Code

 
• By Anju Ghangurde

India's uniform code for pharmaceuticals marketing practices, so far voluntary in nature, appears to be on course to becoming "statutory" and "mandatory", signaling some potential short-term turbulence in the growing domestic market.

India

The 50th annual general meeting of the Organization of Pharmaceutical Producers of India in Mumbai saw an eclectic mix of leaders from academia, politics, bureaucracy and industry in full attendance. The OPPI primarily represents multinational firms in the country.

While the overarching theme of most speakers appeared to be focused around working in unison to ensure healthcare access to all in India, Sudhansh Pant, joint secretary at India's department of pharmaceuticals, added a twist in the proceedings when he mentioned, among a host of others suggestions and observations,

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