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Twitter Rx Drug Promos: FDA Studies Best Way To Convey Risk Info

 
• By Brenda Sandburg

Agency to assess whether individuals have greater retention of risk information if it is included directly in online communications with limited character space rather than via a link.

FDA plans to evaluate whether a link to prescription drug risk information within online character-space-limited communications can effectively convey the risks associated with the product. The research project will specifically look at drug promotions via Twitter and Google search pages.

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