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Twitter Rx Drug Promos: FDA Studies Best Way To Convey Risk Info

 
• By Brenda Sandburg

Agency to assess whether individuals have greater retention of risk information if it is included directly in online communications with limited character space rather than via a link.

FDA plans to evaluate whether a link to prescription drug risk information within online character-space-limited communications can effectively convey the risks associated with the product. The research project will specifically look at drug promotions via Twitter and Google search pages.

The agency announced the research project, “Character-Space-Limited Online Prescription Drug Communications,” in a Federal Register notice slated for...

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