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DTC Trouble: ‘Attention-Grabbing Visuals’ Undermine Risk Info, FDA Tells Celgene, Sanofi

 
• By Brenda Sandburg

US agency is taking a stand against TV ads that present a drug’s serious risks as people are dancing to music or engaging in other compelling activities.

Shots of people dancing to music or engaging in other happy activities are routine in direct-to-consumer television drug ads. But FDA says they should not be shown in conjunction with statements about a product’s serious risks.

The agency’s Office of Prescription Drug Promotion articulated its views on the issue in a pair of Dec. 12 letters...

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Sarfez Pharma’s Promotional Claims For Diuretic Soaanz Draw US FDA Warning Letter

 
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