DTC Trouble: ‘Attention-Grabbing Visuals’ Undermine Risk Info, FDA Tells Celgene, Sanofi

US agency is taking a stand against TV ads that present a drug’s serious risks as people are dancing to music or engaging in other compelling activities.

Shots of people dancing to music or engaging in other happy activities are routine in direct-to-consumer television drug ads. But FDA says they should not be shown in conjunction with statements about a product’s serious risks.

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