Prestige Brands Holdings Inc. moves to the head of another OTC feminine care category with its $825m acquisition of C.B. Fleet Co. Inc., maker of the Summer’s Eve douche brand and other consumer health products.
Prestige Brands Acquires C.B. Fleet, Boosts Women’s OTC Platform
Prestige Brands makes the deal three weeks after divesting the slower-selling Massengill douche brand and as it makes a top marketing priority of growing sales of its Monistat yeast treatment line.
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