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Rx Advertising: Can Consumers And Doctors Tell When Drug Promos Are Deceptive?

 
• By Brenda Sandburg

US FDA to assess whether consumers and healthcare professionals can detect and report false or misleading promotions; Bad Ad program could be expanded to consumers.

FDA entrance sign 2016

The US FDA’s latest direct-to-consumer prescription drug advertising research project could lead to the creation of a program to encourage consumers to report deceptive promotions to the agency.

FDA announced the research project, “Consumer and Healthcare Professional Identification of and Responses to Deceptive Prescription Drug Promotion,” in a Federal Register notice scheduled for publication Jan. 4

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