OTC Evolution For Prestige Brands Combines Near- And Long-Term Strategies

BC, Goody's, Monistat marketer boosts domestic and international OTC revenues immediately with C.B. Fleet acquisition, looks ahead to manufacturing expansion.

Prestige Brands Holdings Inc.is taking short- and long-term steps toward becoming a predominantly OTC drug firm in its recent acquisition of C.B. Fleet Co., adding brands including Summer's Eve douche while also expanding its consumer health manufacturing capacities.

The $825m deal that closed Jan

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