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DTC Study Shows Limited Risk Statement Works, But Will Pharma Ad Practices Change?

 
• By Derrick Gingery

Viewers retain more risks and benefits in DTC ads showing only limited risk information, but experts predict it may not result in substantial change right away.

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Industry soon could be relieved from reading all the risks of its drugs in its TV advertising, thanks to an FDA study that found that listing only the most serious of them resulted in better recall.

Preliminary results of a study comparing a limited statement of risks to the traditional full statement in television ads found...

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