1. Pink Sheet
  2. >>Drug Safety

Smartphone Apps Appropriate For OTC Product Instructions – Consultant

 
• By Malcolm Spicer

“The present has passed us by” in using appropriate technology to provide consumers more information than on US Drug Facts labels, Pinney Associates’ Saul Shiffman says at CPHA conference.

FDA and the industry should get up to speed on incorporating smartphone apps to provide instructions on OTC drugs, says Saul Shiffman, senior scientific advisor for behavioral science, study design and analysis at pharma industry consultancy Pinney Associates.

Consumers' rampant and still increasing use of mobile apps for all manner of lifestyle, commerce and communications functions demonstrate that the time has come for linking OTC labels with digital tools, said Shiffman, a professor in the departments

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Pink Sheet for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Drug Safety

More from Pink Sheet

EU Shaping Biotech Act To Unleash SME Potential

 
• By Neena Brizmohun

European companies, in particular small and midsize enterprises, spin-offs and start-ups have a hard time expanding within the single market “because of a complex regulatory framework that is perceived as slow and burdensome,” according to the European Commission.

New EU Filings

 
• By Neena Brizmohun

Brensocatib, Insmed's investigational treatment for non-cystic fibrosis bronchiectasis, is among the latest products that have been filed for review by the European Medicines Agency for potential EU marketing approval.

‘Tectonic’ Arkansas PBM Legislation May Upend Industry

 
• By Tim Casey

Industry will fight hard to prevent other states or the federal government from adopting measures similar to Arkansas' law preventing PBMs from owning pharmacies.