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Indian Policy Shifts Could Force Firms To Abandon 'Second Brand' Strategies

 
• By Anju Ghangurde

India’s new draft pharmaceutical policy proposes a raft of radical changes that have left industry jittery and could force a significant realignment in the operations of foreign and local firms. Second brand strategies and widespread licensing-out of manufacturing are no longer favored, and a 'one company – one drug – one brand name – one price' thrust are among the key changes proposed.

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PHARMA FACES STORM CLOUDS ON THE POLICY FRONT IN INDIA

India’s draft pharmaceutical policy 2017 appears to have caught pharma off-guard with a range of proposals, which if cleared in the current form, could potentially require significant recalibration of industry’s marketing and manufacturing approach.

Among other proposals, the policy draft seeks to rein in loan licensed manufacturing and also frowns upon strategies such as second brand plays – both staple industry practices

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