Biosimilar Firms Fight Against 'Whisper Campaign' On Interchangeability

Industry calls for more education amid concerns that brand sales reps are encouraging providers to use only interchangeable products because they are better than biosimilars.

Identical twins
Is one of these superior?

Biosimilar sponsors are worried that interchangeability, or lack thereof, could be used against them by reference product manufacturers to limit uptake and question product quality.

Because interchangeability is considered a higher bar for FDA approval than biosimilarity, sales representatives, presumably for innovator products, have suggested...

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