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Rx Drug Ads: New US FDA Studies Target Accelerated Approval Information

 
• By Brenda Sandburg

Upcoming research projects will look at presentation of FDA approval status, timing of disease awareness ads, and healthcare professional views.

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The US FDA's new round of research projects on prescription drug advertising includes several studies looking at the inclusion of a drug's approval status in promotional material.

One study will investigate the impact of information context, information quality, and presentation of FDA approval status in healthcare professional prescription drug promotion and two will focus on

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