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Rx Drug Ads: New US FDA Studies Target Accelerated Approval Information

 
• By Brenda Sandburg

Upcoming research projects will look at presentation of FDA approval status, timing of disease awareness ads, and healthcare professional views.

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The US FDA's new round of research projects on prescription drug advertising includes several studies looking at the inclusion of a drug's approval status in promotional material.

One study will investigate the impact of information context, information quality, and presentation of FDA approval status in healthcare professional...

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