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FDA Rx Drug Promotion Rules Extend To Online Interviews, Pfizer Learns

 
• By Brenda Sandburg

Agency objects to video interview in which Pfizer spokespeople fail to mention risks of estradiol vaginal ring, in OPDP's second enforcement letter of the year.

Close up image of camera on tripod with smiling woman on back screen and blurred scene on background. Recording video on modern DSLR camera. Personal videoblog social network concept

Pfizer Inc.'s scripted interview about its Estring (estradiol vaginal ring) for an online magazine drew a rebuke from FDA for failing to mention the product's risks.

In the interview, which was posted on Michigan Mom Living, an OB-GYN doctor and one of her patients, who were identified as Pfizer spokespeople, discussed Estring, a treatment for symptoms...

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Pharma DTC Ad Tax Break Targeted By US HHS, Congress

 
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Sarfez Pharma’s Promotional Claims For Diuretic Soaanz Draw US FDA Warning Letter

 
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Are Bigger Ad Policy Changes Coming After US FDA’s Drug Promotion Office Hit Hard By Layoffs?

 
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Mayne’s Nextstellis Promo Wrong To Suggest Better Safety Than Other Contraceptives, FDA Says

 
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