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Bausch Health Boosts Ad Spending For Expanding OTC Eye Care Lineup

 
• By Malcolm Spicer

"We're investing more to drive growth as we allocate capital to support the launches of new products in the segment like Lumify, for DTC advertising that continue to drive sales growth of other US consumer products like our eye vitamins," says CEO Joseph Papa.

Bausch Health Companies Inc. has "good reasons" to increase advertising behind its OTC eye care brands and other consumer health care products, CEO Joseph Papa says as the firm reports 5% global growth for the segment in its latest quarter.

The Canadian firm, recently renamed from Valeant Pharmaceuticals International Inc., includes among those reasons its recent launches of Lumify eye...

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