US FDA Advertising Citations Remain Rare In 2018

With only seven letters last year, Office of Prescription Drug Promotion appears to be continuing its enforcement retrenchment as agency reconsiders its approach to Rx communications.

Pink Sheet prespectives 2018 to  2019

The US FDA's Office of Prescription Drug Promotion (OPDP) found few objectionable drug promotions in 2018, issuing only seven letters in what seems to be another year of the agency reassessing its approach to Rx communications rather than making a public push on any enforcement priorities.

OPDP's tally was just two more than the record low of five sent in 2017. An additional untitled letter was issued by the Center for Biologics Evaluation and Research's Advertising and Promotional Labeling Branch

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