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Trulicity DTC Ads Reference Lilly Website For List Price, Cost Sharing Info

 
• By Cathy Kelly

In format that industry hopes becomes alternative to government-mandated inclusion of list price on TV, Lilly webpage notes cost sharing associated with 35% of Medicare Part D claims is $180 per month, and is lower for the remaining 65%.  Patients who haven’t met their deductible will see “higher prices.”

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Eli Lilly & Co. is the first big pharma to implement the voluntary drug price transparency initiative proposed by the Pharmaceutical Research and Manufacturers of America by referencing sources of pricing information in new direct-to-consumer TV ads for its diabetes drug, Trulicity (dulaglutide).

PhRMA announced revised marketing principles in mid-October in which manufacturers could voluntarily include information in DTC TV ads directing viewers...

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