Eskata Video Ad Broadcast On The View Gets Rebuke From US FDA

Agency says superimposed text about risks and efficacy is overshadowed by "attention-grabbing before-and-after photographs" of patients treated with the seborrheic keratoses treatment.

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Aclaris Therapeutics Inc.'s video advertisement for the seborrheic keratoses drug Eskata (hydrogen peroxide) drew a reprimand from the US Food and Drug Administration for failing to include risk information and misrepresenting the efficacy of the treatment.

The video features an interview with a physician, identified as a paid spokesperson for Aclaris, who makes claims about the drug that are accompanied by side-by-side images of two patients before and after treatment with Eskata

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