Do Consumers Understand TV Ads For Oncology Drugs?

US FDA plans to conduct a study to evaluate consumer comprehension of oncology indications in direct-to-consumer television advertising.

As-seen-on-TV

As oncology products are increasingly being promoted in television advertisements, the US Food and Drug Administration plans to study consumer understanding of information presented in the ads.

The FDA's Office of Prescription Drug Promotion intends to determine whether disclosing information about the nature of the endpoints that support the indications for oncology products helps consumers understand the drug's efficacy

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