TV Drug Advertising Spend Rising, But Few Brands Provide Pricing Info

 
• By Ben Comer

DTC spending had shown an uptick in 2020 compared with 2019. Many advertisers are not, however, providing clear drug pricing information in their TV spots, despite some voluntary commitments to do so.

Silhouette images of video production behind the scenes or b-roll or making of TV commercial movie that film crew team lightman and cameraman working together with director in big studio
At the beginning of the year, biopharma companies were increasing broadcasting DTC ads, though they often lacked the pricing information that firms had pledged to include. • Source: Shutterstock

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