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Generics Bulletin

Medtech Insight

Drug Promotion: Consumers Prefer Live Action Over Animated Characters In TV Ads

May 25 2020

• By Sue Sutter

Watching TV and using remote controller — Consumers view people more favorably than animated characters in TV commercials for drugs. • Source: Shutterstock

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United States Advertising, Marketing & Sales FDA Regulation BioPharmaceutical Cancer

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