Live action direct-to-consumer television ads for drugs are more favorably perceived by viewers than commercials with animated characters, according to new research from the US Food and Drug Administration’s drug promotion office.
Drug Promotion: Consumers Prefer Live Action Over Animated Characters In TV Ads
US FDA research finds consumer attitudes are more positive when animated characters personify drug benefits or sufferers, rather than representing the disease itself; OPDP staff also present research on consumer understanding of oncology endpoints and prescribers’ ability to detect deceptive ads.
