Rx Drug Promotion Studies Target Biosimilar Disclosures, Unapproved Uses, Multiple Indications

US FDA proposes studies to look at the impact of disclosure of a product’s secondary claims and biosimilar designation; disclosure about unapproved uses; and the impact of citing a drug’s multiple indications in TV ads.

Conceptual business illustration with the words direct-to-consumer advertising
FDA proposes three new studies of Rx drug promotion • Source: Shutterstock

The US Food and Drug Administration plans to conduct a trio of new studies to assess how prescription drug promotions impact the perceptions of healthcare professionals and consumers.

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