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Unlikely Foe Gets AbbVie To Alter Humira Marketing Practices In California

 
• By Brenda Sandburg

Under $24m settlement with the California Department of Insurance, AbbVie’s nurse ‘ambassadors’ cannot participate in conversations between patients and insurance companies and must disclose that they are paid by the company. 

Settlement newspaper headline on money
AbbVie reaches $24m settlement with the California Department of Insurance

While AbbVie Inc. has successfully warded off patent infringement and antitrust claims, the California Department of Insurance has succeeded in getting it to change its marketing practices for Humira (adalimumab). Although the changes are limited to California, they could impact marketing of the blockbuster drug elsewhere.

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