1. Pink Sheet

FDA Objects To ‘Pretty Easy, Huh?’ TV Ad For Gvoke Injection Diabetes Drug

 
• By Brenda Sandburg

In its second letter of the year, US Office of Prescription Drug Promotion says Xeris Pharmaceuticals’ television ad fails to include important risk information and misleadingly suggests Gvoke pre-filled syringe can be easily used.

As seen on tv with retro television icon
FDA cites Xeris for misleading TV ad about diabetes drug Gvoke • Source: Shutterstock

The US Food and Drug Administration criticized Xeris Pharmaceuticals, Inc.'s Gvoke PFS (glucagon pre-filled syringe) television advertisement for leaving out serious risks associated with the diabetes drug and claiming it is easy to use.

In a 14 August

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