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US FDA’s ‘Bad Ad’ Program Snares Paragard Contraceptive TV Video Promo

 
• By Brenda Sandburg

CooperSurgical is hit with second letter for misleading promotion of its copper-containing intrauterine contraceptive. Video lacked any safety information, agency says in request for corrective communication.

FDA objects to television video promo for CooperSurgical's IUD Paragard • Source: Shutterstock

CooperSurgical Inc.’s video promotion for its intrauterine copper contraceptive Paragard was particularly problematic for the US Food and Drug Administration, as it excluded any risk information, raised public health concerns, and was a repeat violation.

The video, entitled “Paragard: Family Planning During the Pandemic,” aired on an NBC television station in Boston. In a

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