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Keeping Up With the Kardashians: US FDA Objects To Khloé’s Migraine Drug Promo

 
• By Brenda Sandburg

Agency cites video promoting Biohaven’s Nurtec ODT, which first aired on ABC’s TV show The View, for misleading comparative claims, inadequate display of risk information, and failure to submit promo for review.

Khloe Kardashian screenshot
Khloé Kardashian touts the benefits of migraine drug Nurtec ODT • Source: Screenshot from Nurtec ODT website

Biohaven Pharmaceuticals, Inc. was rebuked by the US Food and Drug Administration for a video of TV reality show personality Khloé Kardashian promoting its migraine drug Nurtec ODT (rimegepant). It is the second time the agency has objected to a drug promotion by a member of the Kardashian family.

In an 8 March untitled letter to Biohaven, part of Biohaven Pharmaceutical Holding Company Ltd

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