Personalized medicine does not immediately fit into the generic industry model of high-volume and low prices, given its goal of providing tailored treatments for a single patient. Still, Association for Accessible Medicines president and CEO Dan Leonard wants the industry to consider its options.
During his 27 May State of AAM address as part of the generics trade association’s annual meeting, Leonard announced the start of a strategic planning initiative to discuss the industry’s role in gene therapy,
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