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US FDA Once Again Dings Rx Drug Sponsored Link For Excluding Risk Information

 
• By Brenda Sandburg

Eton Pharmaceuticals gets untitled letter for promotion of its Alkindi Sprinkle hydrocortisone granules for treatment of pediatric adrenal insufficiency. The agency sent two letters last year objecting to sponsored links after a decade pause.

FDAvsAlkindisprinkles (Nielsen Hobbs)
FDA objects to sponsored link for Alkindi Sprinkle • Source: Nielsen Hobbs

The US Food and Drug Administration is paying close attention to sponsored links for prescription drug products, issuing its third enforcement letter in the past 18 months objecting to a link on Google.com that does not include any risk information.

The agency’s Office of Prescription Drug Promotion sent an untitled letter to Eton Pharmaceuticals, Inc. asserting that its...

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