Lilly Resolves US FDA Concerns About Emgality TV Ads That Were Not Meant To Run Solo

 
• By Brenda Sandburg

With the Winter Games approaching, case offers lesson for companies with complex advertising packages. Lilly told the agency two commercials featuring Olympic and Paralympic athletes were intended to run sequentially with another ad including indication and risk information.

Paralympics_Allysa Seely
Paratriathlete and gold medalist Allysa Seely appeared in a TV ad for Lilly's migraine drug Emgality • Source: Alamy

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