Medicines And Misinformation: Social Media Brings Pharma To Ukraine’s Frontline

Companies Inundated With Pleas For Medical Assistance

Social media has played a crucial role in informing the world of Ukraine’s plight – but it also presents biopharma with problems in countering misinformation and managing urgent medical needs.  

Ukraine Kyiv evacuation
7 March, Kyiv: children being evacuated from Ohmadyt Children's Hospital board a train for the western city of Lviv. • Source: Credit: Andriy Dubchak / Getty Images

As Ukraine’s humanitarian crisis deepens, biopharma companies are doing their best to meet the often desperate need for medicines amid unprecedented direct appeals for help via social media.

Many of the European industry’s biggest companies, including Roche, Bayer and Novo Nordisk, have been quick to respond to the crisis and have followed the established protocol of donating medicines

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