Bill Would Make US FDA Issue Final Rule On Risk Information In Broadcast DTC Ads

 
• By Brenda Sandburg

Proposed rule issued in March 2010 requires ‘major statement’ on a drug’s side effects in ‘a clear, conspicuous, and neutral manner’ for TV and radio ads. Bill would mandate a final rule within six months.

TV ad
US FDA has yet to release final rule on presenting drug risks in TV and radio ads • Source: Shutterstock

More from Marketing & Advertising

More from Compliance