Rx Drug DTC Advertising: ‘Europe Is A Minefield’ With LinkedIn Posts Triggering Slew Of Complaints

 
• By Brenda Sandburg

UK body overseeing complaints about pharmaceutical materials has determined that merely liking a post on LinkedIn is promotion. The Prescription Medicines Code of Practice Authority  (PMCPA) has completed review of more than 50 complaints about LinkedIn posts.

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UK body objects to 'liking' of LinkedIn posts about prescription drugs • Source: Shutterstock

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