1. Pink Sheet

Rx Drug DTC Advertising: ‘Europe Is A Minefield’ With LinkedIn Posts Triggering Slew Of Complaints

 
• By Brenda Sandburg

UK body overseeing complaints about pharmaceutical materials has determined that merely liking a post on LinkedIn is promotion. The Prescription Medicines Code of Practice Authority  (PMCPA) has completed review of more than 50 complaints about LinkedIn posts.

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UK body objects to 'liking' of LinkedIn posts about prescription drugs • Source: Shutterstock

Pharmaceutical companies have a new worry in ensuring communications about their products do not run afoul of advertising rules in the European Union: posts on LinkedIn.

Dozens of complaints against companies have been submitted to the Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory body enforcing UK’s advertising

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