With Video Testimonial Campaign, Generics Industry Aims To Not Be Taken ‘4GRxANTED’

 
• By Nielsen Hobbs

AAM hopes everyday voices – and Mark Cuban’s – will help policymakers appreciate the contributions that generic drugs make to the healthcare system. ‘We need to create an emotional connection,’ a campaign designer said.

4GRxANTED website
AAM's social media campaign offers to donate medicines if people reflect on what they take for granted. • Source: Screenshot

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