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Do Patients Understand The Term ‘Median’ In Advertising? US FDA Aims To Find Out

 
• By Brenda Sandburg

In first Rx advertising research project of 2023, FDA will survey consumers on how they interpret quantitative claims in DTC ads. Lilly questions design of another study examining relative importance of product information, citing FDA comments at tanezumab advisory committee.

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FDA conducting survey of consumer's interpretation of quantitative claims in advertising • Source: Shutterstock

The stream of research projects from the US Food and Drug Administration’s Office of Prescription Drug Promotion has slowed with only three studies being initiated in each of the last two years, half the number OPDP launched in 2020. The change in pace comes as the tally of studies has grown to 69, some of which are extensions of previous projects.

OPDP recently announced its first research project of the year, “A Survey on Quantitative Claims in Direct-to-Consumer Prescription Drug Advertising,”...

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