Rx Drug TV Ads Must Present ‘Major Statement’ Simultaneously In Audio & Visual Segments

 
• By Brenda Sandburg

FDA’s final rule on the major statement in DTC ads includes additional standard for presenting a drug’s side effects and contraindications in a clear, conspicuous and neutral manner. Rule permits ‘creative elements’ during presentation, including upbeat music.

TV advertising
FDA final rule on the presentation of an Rx drug's risks in TV and radio ads includes additional fifth standard. • Source: Shutterstock

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