Pfizer’s Super Bowl Commercial Departs From Drug Ad Format

 
• By Brenda Sandburg

In its first corporate Super Bowl ad, Pfizer celebrates history of scientific discoveries while promoting its cancer research. Astellas airs pre-game commercial for menopausal drug Veozah.

Pfizer penicillin ad
Pfizer’s ad turns the page on Covid by looking into the past. • Source: Screenshot of Pfizer ad

Pfizer Inc.’s commercial during the Super Bowl made a splash, conveying the company’s 175-year history of research in a captivating way without mentioning a particular drug (except for a vintage image of penicillin).

The “Here’s to Science”

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