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AI In Drug Development: Avoid The ‘Flashiness,’ And Simply Ask ‘Does It Fit?’ – US FDA’s ElZarrad

 
• By Kate Rawson

The Center for Drug Evaluation and Research’s medical policy chief says artificial intelligence can aid patient recruitment and increase trial diversity, but warned of “unique” potential pitfalls for sponsors.

artificial intelligence
ElZarrad said the FDA may have to think of new approaches for AI transparency. • Source: Shutterstock

Drug developers should avoid falling for the “flashiness” of digital health technologies powered by artificial intelligence, as well as ensure they make sense and do not increase the complexity of clinical development, Khair ElZarrad, director of the US Food and Drug Administration Center for Drug Evaluation and Research’s Office of Medical Policy, said.

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