Procter & Gamble
Grey Advertising is selected to represent P&G's Giorgio Beverly Hills fragrances, which include Giorgio, Red and Wings. Grey already handles P&G's other prestige fragrance lines, which include Laura Biagiotti and Hugo Boss, as well as the firm's Cover Girl cosmetics and Pantene Pro-V hair care brand. Giorgio Beverly Hills, acquired from Avon in July for $150 mil. ("The Rose Sheet" Aug. 1, p. 1), was previously handled in the U.S. by Eisaman, Johns and Laws and in Europe by Butler, Lutos, Sutton, Wilkinson
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