In Brief: Alexandra de Markoff
Alexandra de Markoff: Parlux Fragrances completes purchase of the cosmetics and fragrance line from Revlon Holdings. Parlux Chairman and CEO Ilia Lekach stated that the firm will "maintain existing advertising and promotional levels to support the growth of the brand." Lekach explained that the Alexandra de Markoff buy "is a major step in [the firm's] global strategy to expand into cosmetics." Parlux and Revlon signed a definitive agreement announced Sept. 21 ("The Rose Sheet" Sept. 25, In Brief). In 1996, Parlux is planning to introduce a cosmetics line under the Perry Ellis brand...
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
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