Smashbox Beauty introducing new lines, extending existing offerings.
• By The Rose Sheet
SMASHBOX EXPANDING SKUs TO OFFER MORE COMPLETE PROFESSIONAL COSMETIC LINE as it breaks into the makeup artist market with the Smashbox Beauty cosmetics and skin care line, the Culver City, Calif.-based company said. The firm is increasing its presence by adding new products, rounding out its current offerings and capitalizing on the success of its Anti Shine foundation. Smashbox will also expand the cosmetics line's department store distribution.
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