Warner-Lambert relaunching "improved" Schick Silk Effects razor.

WARNER-LAMBERT SCHICK SILK EFFECTS RAZOR RELAUNCH INCLUDES SRP DISCOUNT of almost 6% to about $4.05 for a razor and four blades compared to a suggested retail price of approximately $4.30 for the original Schick Silk Effects shaving system. Warner-Lambert is introducing the "new, improved" Schick Silk Effects at a lower price in May to be more competitive in the women's shave market, the company said. The original Silk Effects system debuted in June 1994 for $4.99 ("The Rose Sheet" April 11, 1994, Marketing In Brief).