Prescriptives: Exact Matchstick is the Estee Lauder division's entry into the long-wearing makeup category, the company said. The cream-to-powder stick foundation provides medium coverage, while maintaining a natural look, according to Prescriptives. Using a volatile silicone technology, transfer-resistant Exact Matchstick lasts more than 12 hours, the company said. The portable makeup, which offers medium coverage, can be used in conjunction with any other Prescriptives foundation for touch-ups, the firm said. Exact Matchstick will be available in November in 12 shades within the four Prescriptives color families...
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
FTC Commissioner Melissa Holyoak says the agency has acted outside the bounds afforded by Congress, citing several areas within consumer protection, including a recent update to the final rule for the Health Breach Notification Rule and the commission’s use of notices of penalty offense to serve as the basis for Section 5 settlements.
At one year, TikTok Shop conjures the early days of Amazon, representing the ‘Wild West’ of beauty ecommerce, said co-founders of private label and contract manufacturing company KO-Pack at the IBA Cosmetics Convergence Fall 2024 Virtual Symposium, “The Promise and Pitfalls of TikTok Shop.”
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