Ultima II

"Collagen-enriched" Full Moisture Lipcolor SPF 25 "helps lips look less lined," according to the Revlon division. Available in 15 shades, including First Blush, Poppy and Ice Brandy, the lipstick is priced at $13.50. Beautiful Nutrient Cream Eyecolor soothes delicate skin with chamomile, while "sealing with a nourishing moisture" that "will not fade or crease," Ultima II said. Priced at $13.50, six shades include Biscuit, Butter and Truffle. For the eyes, Beautiful Nutrient Nourishing Mascara magnifies lashes and conditions with vitamin B5. Black, Blackest Black and Plum Brown shades cost $13.50 each. The three new products are part of Ultima II's Plum Perfect fall shade statement set to hit counters in July. Full Moisture Lipcolor SPF 25 TV and print ads designed by the New York City-based Tarlow agency will break in the second half...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Archive

More from HBW Insight

Ulta ‘Beauty Unleashed’ Investment Delivers In Fiscal Q1

 

Retailer Ulta Beauty, Inc. reports net sales in the fiscal first quarter beat consensus estimates, rising 4.5% to $2.85bn, as the company sees benefits of its recently announced ‘Beauty Unleashed’ initiative.

Galenica’s Verfora Gets Off To Flying Start In Swiss CHC Market

 
• By 

Verfora grows almost 10-times faster than the Swiss consumer health market in the opening months of 2025.

Review Suggests Advantage Of Bayer’s Iberogast Advance For Digestive Disorders

 
• By 

Bayer's Iberogast Advance's combination of six herbal ingredients may produce a synergistic effect that acts on multiple underlying issues contributing to digestive disorders like functional dyspepsia (FD) and irritable bowel syndrome (IBS), a recently published study suggests.