Colgate consolidates number one position in U.S. toothpaste market in second quarter.
COLGATE CONSOLIDATES NUMBER ONE TOOTHPASTE POSITION in the U.S. for the overall dentifrice market with the success of its latest introduction, Colgate Total, Colgate-Palmolive announced July 23. Along with other new products and stepped-up advertising in the Colgate-North America division, Colgate Total helped fuel regional unit volume 8% with sales increasing 9%.
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
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