Colgate consolidates number one position in U.S. toothpaste market in second quarter.
• By The Rose Sheet
COLGATE CONSOLIDATES NUMBER ONE TOOTHPASTE POSITION in the U.S. for the overall dentifrice market with the success of its latest introduction, Colgate Total, Colgate-Palmolive announced July 23. Along with other new products and stepped-up advertising in the Colgate-North America division, Colgate Total helped fuel regional unit volume 8% with sales increasing 9%.
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