Colgate consolidates number one position in U.S. toothpaste market in second quarter.

COLGATE CONSOLIDATES NUMBER ONE TOOTHPASTE POSITION in the U.S. for the overall dentifrice market with the success of its latest introduction, Colgate Total, Colgate-Palmolive announced July 23. Along with other new products and stepped-up advertising in the Colgate-North America division, Colgate Total helped fuel regional unit volume 8% with sales increasing 9%.

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