Colgate Total Fresh Stripe Triclosan Toothpaste On Shelves April 1
• By The Rose Sheet
Colgate Total Fresh Stripe mint gel toothpaste will ship to the retail market in late March following FDA approval of the Colgate-Palmolive product Dec. 22. The new version of the one-year-old Total dentifrice has a "high impact mint flavor in a striped gel form to broaden its appeal" to gel users and "enhance the long-lasting breath protection benefit" for those consumers looking for a stronger flavor, the company said.
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