Oil Of Olay Color Collection Previewed With Pre-Launch Sampling Effort

Procter & Gamble will preview the highly anticipated May launch of Oil of Olay treatment color cosmetics with 500,000 "teaser" micro-lipstick samples, Procter & Gamble VP and General Manager Marc Pritchard said. The sampling program is designed to give women a sneak peek at the company's 120-SKU color cosmetics line.