Nivea Unveils First Skin Firming Body Lotion In Mass Market

Nivea Skin Firming Lotion will be the first skin firming body lotion in the mass market upon its introduction in late April, according to Beiersdorf. Nivea compares its product to department store brands, but notes Skin Firming Lotion is priced at "one-fifth" the cost of prestige offerings. An 8 oz. bottle is $6.99.